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9mobile strengthens bond with individual, enterprise customers



9mobile has again raised the bar of positive customer experience by hosting its esteemed individual and enterprise customers in Lagos.

The 2020 9mobile Customer Forum and Enterprise Customer Forum/Loyalty Night, allowed the subscribers to share their experiences with the network, ask questions, and know the plans of their preferred network for the years ahead.

Chief Commercial Officer, Stjepan Udovicic, explained that the forum is to receive  constructive  feedback about products  and services from subscribers.

According to him, “The key objective of this forum is to receive your constructive feedback about our products and services. We must capture your views, your feedback,”

Also, Director, Customer Care, 9mobile, Ehimare Omoike, added: “We value this engagement a lot. From these sessions in the past, we had created about three products just by listening to what customers say to us, understanding some of their concerns.

“What they would love us to do better in improving the quality of service that we offer. So, we value the feedback that we get from these sessions.”

Also commenting on the essence of the Enterprise Customer Forum, Head of Enterprise Sales, 9mobile, Lekan Fatusa said it was to appreciate the company’s loyal customers as well as get feedback from them.

He said, “We wanted to appreciate customers who stuck with the network despite the challenges of 2020. It was a tough year to operate but we had customers who maintained their businesses with 9mobile. They were faithful paying customers, very diligent, and very patient. So, we just wanted to appreciate the every one of them also share with them what plans we have for 2021 and the years that follow.”

The well-attended fora, which also featured raffle draws where recharge cards and mobile phones were given out to lucky winners, attracted praises from customers.

Commending the telco, Mrs Odunayo Olomolehin said, “one of the impressive things about the network is that they respond easily to queries when you have issues. And the fact that service providers want to hear back from their customers is a good one. It’s a new thing in Nigeria because people do things anyhow. I think this is a commendable initiative where a company wants to hear back directly from its customers.”

Two enterprise customers, Mr. Martin Adedeji of Tolaram Group, and Hajia Lateefat Yasir of Hayat Kimya Nigeria Limited, also expressed delight with 9mobile’s interaction with its customers, noting that it demonstrates the company’s commitment to making customers happy always.

Adedeji said, “They have shown good faith in the way they received our feedback and exceeded our expectation. They are already making plans to improve their network so that enterprise customers like us can get the best solution they desire, and I’m happy about that.”

Yasir, who spoke in a similar vein, said, “The purpose of the evening was to see how we could improve the business we have together.  We have aired our areas of concern, and they have promised to work on them. So far, we are happy with 9mobile. They have been living up to expectations. They listen to our issues.”


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Nigeria billionaire, Femi Otedola takes over First Bank Nigeria with N30B worth of shares





The Nigerian billionaire businessman, Femi Otedola on Friday, October 22, 2021, takes over First Bank of Nigeria Plc.

According to an exclusive report monitored by iexclusive News Nigeria on The Wall Street Journal, Femi Otedola has taken over First Bank with his recent acquisition of nearly N30 billion worth of shares, making him the bank’s single largest shareholder.


The report explained that Otedola’s position as the largest shareholder means he has the most voting shares and hence has the most authority over the bank’s direction.


Otedola divested his 75% direct and indirect share holding in Forte Oil, via a merger of his company Zenon Oil and former African Petroleum in 2019, the decision raised questions as to why he made such a decision especially because of the lucrative nature of the oil and gas sector. He had stated at the time, according to iexclusive News Nigeria, that he intended to investigate and optimize commercial potential in refining and petrochemicals.

Despite having assets in both the real estate and banking industries, Otedola chose First Bank because, unlike other new generation banks, it didn’t have a single person in command, according to the report.


Meanwhile, Otedola pounced on the recent leadership crisis at First Bank, which saw both the bank’s chairman, Ibukun Awosika, and the chairman of FBN Holdings, Obafemi Otudeko, fired.

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Dangote emerges most valuable brand in Nigeria for fourth time




For the fourth time in a row, Dangote Group, a fully integrated Conglomerate and proudly Nigeria brand has again emerged as the most valuable brand in Nigeria while the MTN Nigeria trailed as the Most Popular brand in the new Top of the Mind (TOM) survey conducted among corporate executives in the country.

In rating the brands, seven metrics were deployed, and they include Brand Popularity; Quality Element; Market leadership; Innovation; National Spread; CSR-Environmental friendliness and Online Engagements.

Of the seven metrics according to the report, Dangote brand came atop in five, beating MTN to a distant second. The ratings were made public, over the weekend, at the annual top corporate brand evaluation report by TOP 50 BRANDS NIGERIA.

The annual top brands league table which has become like a report card with which top corporate brands have a feel of their ranking in the market is done with a special purpose model, the Brand Strength Measurement (BSM Index), a model that tests a brand’s ability deliver on its promise to its consumers from the consumer’s points of view. It is a qualitative, non-financial evaluation of top corporate brands in the country which is done annually.

The Brand Consulting firm’s CEO, Taiwo Oluboyede in his address said, without any doubt, the subject of brand and branding has become central in every corporate setting. And regardless of the sounds of the time, the brand drives and determines corporate placement, particularly at an unprecedented time like these.

“We are glad once again that a Nigerian brand emerged as the Most Valuable for the year. This says a lot about our tenacity and resilience as a people and our businesses, regardless of the situations around us. Even though overall, we have more multinationals, the homegrown brands gave an impressive performance.

“For example, 6 of the top 10 in the league table are Nigerian, most of which have also spread to other countries across Africa and other continents of the world,” he said.

Globacom emerged in the third place, followed closely by Coca-cola Nigeria who enjoys a lot of its global brand appeal.

Others in the top 10 in this annual ranking are GTBank, Airtel, Access Bank, Zenith Bank, First Bank, and Dufil Prima Foods in that order.

6 brands among the top 10 have maintained top 10 positions for 6 years consecutively-they are Dangote, MTN, Globacom, FirstBank, GTBank, and Coca-Cola. The Banking and Financial Services category had the highest number of entries among the top 10 with 4 brands. This is followed by the telecoms with 3 brands.

Commenting on the top brands ranking, Femi Awoyemi, Founder and Chairman of Proshare Nigeria Limited (Nigeria’s foremost financial information hub), said: “With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potentials in Nigeria.

“This edition of BRANDNIGERIA’s Top 50 Brands in Nigeria highlighted brands that have demonstrated strong resilience and adaptive capacity to the new normal in growing or maintaining their brands. These brands have been able to maintain consumers’ confidence and market shares as observed by professionals and analysts. A few things stand out.

“First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Second, the acknowledgment of Financial Technology (FinTech) as evidenced in the top 10 brands to watch in 2021 where FinTech accounted for about 50%.

“Third is the continued domination of the list of the top 50 brands in 2021 by multinationals, banks, and NGX quoted brands. Dangote came 1st in 5 of the 7 metrics used in the ranking report.

“Seven (7) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. This implies that about 70% of the top brands are listed on NGX, which draws attention to the correlation between brands and markets.”

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Renowned smartphone brand, TECNO has received yet another award for its commitment towards excellence. The latest recognition for the brand is the Marketing Edge Award for Outstanding Mobile Phone Brand of the Decade.

This recognition acknowledges the brand’s commitment to providing innovative products and its consistent drive towards achieving excellence in the mobile phone industry. The Award was presented at this year’s Marketing Edge Annual Summit and Brands & Marketing Awards of Excellence, which held at the luxurious D’Podium International Event Centre Ikeja, Lagos.

Receiving the award for the brand, Vincent Uzoegbu, PR Communications and Media Manager, TECNO Mobile, West Africa said;

“TECNO has always shown dedication in its pursuit of excellence through its innovative products. Our hallmark is to continuously reinvent the way we do things to ensure that our products offer outstanding performances and experiences. This recognition is a proof of how much work TECNO puts into offering excellent products and we are highly honored by it.”

In recent times, TECNO unveiled a new brand Slogan “Stop At Nothing”, a testament to the brand’s unwavering determination to venture far and beyond, while recording successes at every turn. The brand has also shown a clear understanding of the need to maintain the tenacity required in the pursuit of excellence, while standing as a source of constant inspiration to its audience.

Now in its 8th year, the Marketing Edge Awards is an initiative of Marketing Edge Magazine and is a demonstration of the publication’s commitment to its vision of ‘Promoting the Brand Ideal’. The Awards event was conceived to reward excellence across the nation’s integrated marketing communications spectrum and had in attendance a large gathering of industry experts, brands and companies.

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